The court. The sideline. The stands. Rokkitwear is a brand dedicated to redefining how we think about spirit wear: how we buy it, where we take it, and what it means to our communities. When you shop at Rokkitwear, you can find apparel to suit any situation, and it's custom-decorated to ensure it fits into your lifestyle as seamlessly as possible.

To reflect the way it aims to make spirit wear both functional and fashionable, the Rokkitwear brand needed a simple, bold visual message. The flagship campaign evokes Susan Alinsangan's iconic iPod silhouette ads. Simple line art depicts people from all walks of life in a variety of contexts, united by the anonymity of the style and the singular focal point: the product, fully detailed and textured.

With the help of this groundbreaking campaign, Rokkitwear has become a pioneer in leading the spirit wear industry to an online model focused on customization and service to the communities it is intended to support.

Your brand. Your store. Your money. Rokkitwear is expanding and growing on the strength of its own brand, but the true business of Rokkitwear is to bolster the brands of the schools and organizations that use the platform. Everyone who signs up for the service gets their own store, built from the ground up to reflect their brand identity. There are currently over 25,000 stores on Rokkitwear, and that number is growing every day.

Each store offers upwards of 400 products and 75 designs, all curated to be in harmony with brand standards. To ensure every design works for every school, the designs must be composed of several dynamic parts, able to change depending on the characteristics of the school. A properly executed design, like the example shown here, will maintain a high-quality retail look no matter the characteristics of the composite elements.